Bank Skripsi Online

(Adhy Ganjar | F1O02108 | Fakultas Kedokteran Gigi | Universitas Padjadjaran)

*Contact Adhy Ganjar At adhyganjar@yahoo.com For The Complete Paper*

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Description Of Patient’s Loyalty Level In Oral And Dental Clinic Of Al Islam Hospital In Bandung 2007

ABSTRACT

The competition that raised greatly among the institutions providing health products and services nowadays provided choices for patients to fulfill their needs and wants in health services. Loyalty as an important factor of succesful health service provider would provide benefits directly or indirectly.
The purpose of this study was to find out description about patients’ loyalty level in Oral and Dental Clinic of Al Islam Hospital Bandung.
This was a descriptive study with survey method. The population of this study was patients in Oral and Dental Clinic of Al Islam Hospital Bandung. The sample of this study was patients who had minimally been treated once in Oral and Dental Clinic of Al Islam Hospital Bandung during the study period and willing to fill in the questionnaire. Total amount of the samples were 300 people.
The result showed that the number of patients with high repetition was 72,33 % (217), while patients with low repetition was 27,67 % (83). The level of patients’ preference was on the very strong level for 90,67 % (272) and the level of patients’ differentiation was on a good level for 90,45 % (199).
This study showed that patients in Oral and Dental Clinic of Al Islam Hospital Bandung owned a high loyalty level, that resulted from a high repetition, very strong preference, and well imaged differentiation.



Keywords : loyalty, repetition, preference, differentiation